Bleisure: Summer Vacation in the age of Business Mobility
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Bleisure: Summer Vacation in the age of Business Mobility

business mobility

Bleisure: Summer Vacation in the age of Business Mobility


In the past, most people would go on vacation to take a well-deserved break from work. Those were simpler times when you could while away your summer days in tranquility.

Today, technological advances in the field of business mobility have made it easier for you to juggle business and leisure. This has given rise to a phenomenon referred to as “bleisure.”

Summer Vacation in the 1990s

To understand these changes, take a journey through history, beginning in the 1990s. At the time, most of the tech products and services you take for granted today weren’t so commonplace. Cellphones, desktops, and laptops were huge, expensive and didn’t work as smoothly as they do now.

The internet was still a novel idea. It was also slow, expensive and not very reliable. The combination of huge hardware products plus slow, unreliable internet made the idea of a working vacation ridiculous.

The years 2000 to 2010

Coming in the wake of the dot-com bubble, this was a period of many firsts. Windows XP, one of Microsoft’s most popular operating systems, was released in 2001. Google went public in 2004. Facebook, Twitter, and other social media sites appeared during this era. Wi-Fi also became a popular way of connecting to the internet.

In line with rapid software developments, hardware manufacturers also released smaller, sleeker products. Perhaps the most significant one was the iPhone, a product that changed cellphones forever. It was now easier to not only make and receive calls but to do more on your phone. Custom apps on iOS, Blackberry and Android-powered devices made it easier for you to perform previously limited tasks.

These included sending and receiving emails, chatting with friends and colleagues, and collaborating on projects. The line between business and leisure was becoming increasingly blurry.

2011 to Present

The most significant technological product of this period is arguably cloud computing. Continued investments by tech giants such as Amazon, Google and Microsoft have made the technology more affordable and reliable. This resulted in an explosion of SaaS products in the market.

Examples of such applications are Zendesk, Slack, Salesforce, DocuSign, Twilio, GoToMeeting, and HubSpot. These products allow you to work from any summer getaway and collaborate with your colleagues as if you were still at the office.

The Next Big Technological Breakthrough

At Digital Agent, we’re preparing for the next big technological breakthrough. Through our collocation and cloud services, we have a firm grasp of your business mobility needs. Our solutions are designed to make it easy for you to maintain your work schedule, even if you’re in the world’s most remote, idyllic summer spot.